Amika Velveteen Dream Smoothing Shampoo

We are a collective of creatives, hairstylists, chemists, and product enthusiasts who like to bend the rules. We are a friend to hair, hairstylists, her, him, them, and you. Our latest discovery is one of the most potent natural ingredients: sea buckthorn.

This "superfruit" is one of the few plant sources of the fatty-acid omega 7, typically found in fish oil, making it the ultimate holy grail ingredient for healthy hair and scalp. We hunted down this remarkable ingredient to infuse it into our innovative hair care products.

Our mission is to provide high-performance, natural-based solutions that cater to the diverse needs of hair. We believe in the power of nature to transform and nourish hair, and we are committed to formulating products that are both effective and gentle.

At our core, we are a brand that celebrates individuality and encourages self-expression through hair. We understand that every head of hair is unique, with its own story and set of needs. That's why we strive to develop customizable solutions that empower our customers to embrace their natural beauty and achieve their desired hair goals.

Our formulations are meticulously crafted by our team of chemists, who work tirelessly to harness the transformative properties of natural ingredients. From the moment you lather, rinse, and style, you'll experience the difference that our products can make. Your hair will be left feeling nourished, rejuvenated, and full of life.

We are not just a hair care brand; we are a community of like-minded individuals who share a passion for self-care and empowerment. Through our products and educational resources, we aim to inspire our customers to cultivate a healthy, confident relationship with their hair.

Whether you're a seasoned hairstylist or an individual seeking to unlock the full potential of your tresses, we invite you to explore our collection and discover the transformative power of sea buckthorn. Experience the difference that our innovative formulas can make, and let your hair shine with the radiance it deserves.

Join us on this journey of hair discovery, where we redefine the boundaries of what's possible. Together, let's celebrate the beauty of hair and the confidence it can inspire.

product information: